SEO keywords play a pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In internet marketing, a keyword is a particular term or expression that users enter into search engines when they are searching for a certain service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Strategically using these keywords will help lure the right audience and increase the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords calls for a balance. You'd want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using more info keywords in the metadata and headers of your website, as these are points where search engines often look.

Furthermore, it's crucial to choose keywords that resonate with your audience. It means understanding their lingo, their internet search habits and their demands.

To conclude, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's a critical tool to succeed in the competitive world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.